This post isn’t about the release of a new product, or about a lightweight custom bike that we built. It is however a damn good example of what we’re all about: Going the distance to make sure our customers get exactly what they want.

This Crank Brothers wheelset started as a standard 2012 Burnt Orange Iodine wheelset. We then ordered the 2011 full-orange Iodine rims and swapped out the front hub for a gun metal LEFTY hub that was technically never released to the public. Leaving us with only the upgraded rear hub and spokes from the 2012 wheelset. Not a project your average shop would take time to deal with.

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